Not many online companies go the extra mile for their customers. Most of them rely on having good customer service, good products and fast shipping—which, generally is good enough for the occasional purchase. Rarely, does a company take the extra effort to add that little cherry on top. That one special thing that takes the occasional customer, and turns them into a loyal customer.
I recently made a purchase for the first time at a company called perpetualkid.com. Everything was good, products were good, shipping was fast, website was okay, but then came the cherry.
The box arrived, and I opened it, and here is what I found.
I think I’ll be ordering from perpetualkid again.
If you own a business, or interact with customers, I challenge you to think about how you can add a little finger monster into your customer service. What can you do to put a smile on your customer’s face, and to set yourself apart from your competition? Tell me your ideas!